YouTube Sponsorship Rates in India: What to Charge

It's the question every creator asks: "A brand wants a 60-second integration. How much should I ask for?" In the Indian context, the answer is particularly complex because of the wide disparity between audiences in different tiers and niches.

In 2026, we have more data than ever on what brands are actually paying. Here is the definitive guide to YouTube sponsorship rates in the Indian market.

The "Standard" CPM Model

While the market is moving toward more complex models, CPM (Cost Per Mille) is still the foundation. In India, we calculate CPM based on Expected Views (usually the average of your last 10 videos).

Niche-Specific CPMs in India (2026 Data):

• Finance & Investment: ₹1.8 – ₹4.0 per view ($20 - $45 CPM)
• Tech & Gadgets: ₹1.2 – ₹2.5 per view ($14 - $30 CPM)
• Business & Ed-Tech: ₹1.0 – ₹2.2 per view ($12 - $26 CPM)
• Beauty & Lifestyle: ₹0.8 – ₹1.8 per view ($10 - $22 CPM)
• Gaming & Entertainment: ₹0.5 – ₹1.2 per view ($6 - $14 CPM)
• Vlogging & Comedy: ₹0.4 – ₹0.9 per view ($5 - $11 CPM)

Note: These ranges vary based on audience demographics (Tier 1 vs Tier 3) and engagement rates.

Factors That Increase Your Rate

Don't just stick to the average. If you have "Premium" factors, you should add a 20-50% surcharge.

1. High Audience Retention

If your "Average View Duration" is consistently above 60-70%, you are delivering much more value. Brands want their 60-second integrated mention to be seen, not skipped.

2. High Conversion Potential

If you've previously sold out products or generated massive sign-ups for a brand, document that. Proven ROI (Return on Investment) allows you to charge "Consultant Rates" rather than just "Media Rates."

3. Production Quality

A 4K, multi-camera setup with professional color grading and sound design commands a higher fee than a handheld phone vlog. You are saving the brand the cost of a production house.

4. Integration Placement

A "Mid-roll" integration (in the middle of the content) is generally more valuable than a "Pre-roll" (which people often skip) or an "Outro" (where audience drop-off is highest).

The Different Sponsorship Types

Not all deals are created equal. Your pricing should reflect the amount of effort and real estate you're giving away.

| Type | Description | Pricing Guide | | :--- | :--- | :--- | | Integrated Mention | 60-90 seconds within a regular video. | Base Rate (1x) | | Dedicated Video | The entire video is about the brand. | 2.5x - 4x Base Rate | | Shorts Integration | 15-30 seconds in a vertical short. | 0.3x - 0.5x Base Rate | | Community Post | Text/Image shoutout on community tab. | 0.05x - 0.1x Base Rate |

Negotiating Your Rate

When a brand offers you ₹50,000 but your calculation says ₹80,000, don't just say "No." Use data to bridge the gap.

Example Email Script:

"Thank you for the offer. Based on my channel's current average of 75,000 views and a 9% engagement rate, my standard for an integration of this type is ₹85,000. This includes custom scripting, one round of revisions, and a tracked checkout link for your ROI reporting. However, I really like the brand and would be open to discussing a package that includes a Community Post to ensure we hit your visibility targets."

Don't Forget the "Hidden" Costs

• GST: If your turnover is above ₹20L, you must charge 18% GST extra. Don't include it in your base rate!
• Software/Assets: If you need to buy a specific game or subscription for the review, the brand should cover it.
• Shipping/Returns: Ensure the brand pays to ship physical products and handle returns.

Summary

The goal is consistency. If you charge every brand the same fair rate, you build a reputation for being professional and predictable.

Want to know your exact number? Use our Indian Creator Price Calculator to see what other creators in your niche are charging this month.

Read Next: How to Write a Media Kit That Brands Can't Ignore.