Multi-Platform Deals: What to Charge When Brands Want It All

In 2023, a "brand deal" usually meant one YouTube video. In 2026, brands want "Omichannel Presence." They want the YouTube integration, the Instagram Reel, the X (Twitter) thread, and the Story shoutouts. For creators, this is a double-edged sword: larger deals, but massive amounts of extra work.

Here is how to price multi-platform deals without burning out.

1. The "Anchor + Satellite" Model

Stop treating every platform as a separate base price. Use your strongest platform as the Anchor (100% price) and other platforms as Satellites (40-60% price).

Example:

• YouTube (Anchor): ₹1,00,000
• Instagram Reel (Satellite): ₹40,000 (instead of your standalone ₹70k rate)
• X Thread (Satellite): ₹15,000

2. Charge for "Creative Re-purposing"

If you are filming one video and cutting it into 3 Reels, you are saving the brand the cost of a secondary production. Charge a re-purposing fee (usually 15-20% of the total).

3. The Multi-Platform Bundle Discount

Brands love the word "Bundle."

• Individual Total: ₹1,55,000
• Bundle Price: ₹1,35,000 (A 13% discount for signing the whole package at once).

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Why Multi-Platform is Better for ROI

A viewer might skip your YouTube integration but then see the same product in your Instagram Reel later that day. This "Frequency of Exposure" is highly valuable to brands. Use this as your primary selling point during the negotiation.

Actionable Tip: Use the Multi-Platform Analyzer to see your combined reach across all connected social accounts.

Summary

Multi-platform deals are the future of the creator economy. By bundling your services, you increase your average deal size (ACV) and make yourself more "Sticky" to the brand. You move from being a "one-off mention" to a "multi-touch campaign."

Calculate your total ecosystem value using our AI Pricing Engine.